Ломбардико — одна из крупнейших сетей комиссионных магазинов города Красноярска. Наш первый филиал был открыт в 2015 году. Мы растем, регулярно открываем новые филиалы и сейчас наша сеть насчитывает уже 18 торговых точек в каждом районе города.
Ищем в нашу команду активного маркетолога для выстраивания и курирования направления маркетинга в компании!
Обязанности:
контроль и распределение бюджета в зоне своей ответственности;
разработка и реализация маркетинговой стратегии;
разработка и реализация программы лояльности;
разработка акций и специальных предложений для потребителя;
анализ эффективности реализации маркетинговой стратегии в разрезе отдельно-взятых направлений;
повышение лидогенерации по всем каналам привлечения;
повышение узнаваемости бренда, увеличение продаж;
работа с сайтами компании, увеличение их конверсий;
контроль деятельности SMM-специалиста, авитолога, директолога и других профильных специалистов;
поиск новых рекламных инструментов;
работа с медиа-контентом.
Требования:
умение работать с числовыми показателями, умение формировать статистическую отчетность;
опыт работы с Авито будет преимуществом;
понимание принципов успешной торговли на маркетплейсах;
опыт работы в сфере комиссионных магазинов / ломбардов / микрофинансовых организаций / банков будет преимуществом;
уровень заработной платы определяется по итогам собеседования согласно уровню компетенций кандидата;
удаленный / гибридный формат работы;
возможность карьерного роста (открываются новые направления деятельности в компании);
молодая команда единомышленников;
гибкие условия заключения трудовых отношений;
своевременная оплата труда два раза в месяц;
пятидневная рабочая неделя, с 9:00 до 18:00.
Ключевые навыки
Авито
Продвижение бренда
Маркетинговые исследования
Разработка маркетинговой стратегии
Анализ рынка
Проведение рекламных кампаний
Управление бюджетом
Маркетинговый анализ
Интернет маркетинг
Условия для менеджеров
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Маркетинговые исследования
Исследование рынка; Исследование конкурентов; Исследование потребителей; Планирование рекламы.Виды исследований: Опросы; Наблюдение; Эксперименты, полевые исследования; Другое.
Наружная реклама
Планирование рекламы; Создание и контроль производства рекламных материалов; Организация и контроль размещения наружной рекламы.
Полиграфическая и сувенирная реклама
Планирование рекламы; Создание и контроль производства рекламных материалов; Организация дистрибуции полиграфической, промо и сувенирной продукции; Мониторинг дистрибуции и актуализация материалов.
Реклама на местах продаж (POS)
Планирование рекламы; Создание и контроль производства рекламных материалов; Оформление торговых точек; Координация мерчандайзинга; Размещение медиарекламы в местах продаж; Мониторинг дистрибуции и актуализация материалов.
Торговый маркетинг (трейд-маркетинг)
Планирование продвижения; Организация промоакций для посредников; Организация промоакций, мероприятий для потребителей.Организация мероприятий: B2C.
Маркетинг онлайн-торговли (e-commerce)
Планирование продвижения; Организация промоакций для посредников; Организация промоакций в интернет-магазинах; Продвижение интернет-магазинов на маркетплейсах.Организация мероприятий: Другое.
Контекстная, таргетированная, медийная реклама
Планирование рекламы; Создание и контроль рекламного контента; Продвижение средствами контекстной рекламы; Продвижение средствами таргетированной рекламы; Продвижение средствами медийной (баннерной рекламы).Системы, рекламные кабинеты: Яндекс.Маркет; Другое.
SMM и комьюнити-менеджмент
Планирование продвижения; Создание и контроль контента; Наполнение аккаунтов, сообществ; Модерирование и развитие аккаунтов, сообществ.Социальные сети: ВКонтакте; Другое.
Прямая реклама
Сбор данных и планирование продвижения; Разработка программ лояльности; Организация email-рассылок; Организация СМС-рассылок; Реклама в мобильных приложениях, mobile-push; Организация рассылок в сообществах и разработка чат-ботов.
Разработка маркетинговой стратегии и медиапланирование
Разработка маркетинговой стратегии; Мониторинг реализации и анализ эффективности.
Управление бюджетом
Расчёт и планирование бюджета; Мониторинг и контроль бюджета; Оптимизация бюджета.
Мебельное производство "Ваша Мебель" изготавливает для наших клиентов уникальную корпусную мебель и кухни! Размещать рекламу в поиске, включая подбор поисковых...
Разработка маркетинговой стратегии по малоэтажному строительству. Реализация разработанной стратегии собственными силами, сотрудниками отдела маркетинга, а также с привлечением необходимых специалистов.
Обладать опытом привлечения лидов на загородные направления. Ставить задачи, делегировать, управлять результатом. Анализировать цифры, конверсию, воронки. Любить свою работу.